Why do you need a blog?

Three ways to put your blog to work

Put in very simple terms, blogging will help make you money.

A well-respected blog will not only bring readers to your website. It will help establish you as an expert in your field and provide you with a platform to market your goods or services.

And crucially, a regular blog will help you get ahead in Google rankings.

To reap the biggest blogging rewards, follow these three simple steps:

Publish regularly

You don’t need to publish every week, but if you only blog every three months, this could harm your online ranking.

Research has shown that creating consistent content helps propel you into the top SEO page rankings. 

It helps to establish you as an authority on your topic. And it helps cement your relationship with those sometimes-enigmatic SEO rankings. A bit like a long-term marriage, search engines thrive on reliability. 

And who wouldn’t want to be in the top ten page rankings?

Light up those neurotransmitters

Your business is everything to you, I get that. But writing reams about your latest successes will not draw your readers in. It’s great that you’ve just won another award, or you’ve just hit new sales targets, or your customer base is growing. But quite honestly, what your blog visitor is looking for is, what’s in it for them?

In fact, the reason most people visit a blog is to learn something.

Watch those key words

Yes key words will help your page rankings. But if you use them on repeat, they’ll land you in a heap of trouble. It’s easy to identify pages that have been created just to play the rankings game. They use the same words or phrases over and over. Not only will this bore your readers to bits, it could cause your page ranking to plummet. Google analytics has grown wise to keyword stuffing and – just like a game of snakes and ladders – suspicious pages will land you at the bottom of the board once more. 

The real key is to create original content and write as if you’re in conversation with your reader.

But what if you’re not a professional writer, and you find you’re way too busy to blog regularly? 

Luckily, that’s where I come in.

Let me take care of the research and the writing, while you take care of your business.

Get in touch to see how I can help you with your business blog.

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