Whether you need words for a website, articles for a newsletter, or some punchy sales copy for a brochure, it’s worth getting a professional to do it.
Did you know that most people spend between 10 and 20 seconds on a page before clicking elsewhere? That doesn’t leave much time to get your message across. A professional copywriter can identify the most important information to be communicated and keep the reader interested. A good content writer will also add keywords to ensure the text is easily found on the web.
Why do journalists make good copywriters?
Before any writer can sit down and start writing, they need information. And since journalists are essentially information-gatherers, it just so happens that they often make great copywriters.
A good copywriter works in a similar way to a reporter by researching and interviewing people and then using this information to write articles for newsletters, website content, reports and other communications.
Creativity and attention to detail
Good communication is in the detail. Since I’ve worked as a writer and an editor, I certainly know where to put an apostrophe. But while I love working with words, there’s so much more to writing good copy than being able to string a sentence together. It’s the creative ideas that make good content. I will work with you to find the best way to get your message across.
Get in touch to further discuss your requirements here.